About Us

Crafting is an all consuming passion for the owner of imagine that... Tired of commuting and the rat race, Emma decided to leave her job in the City and turn her crafting hobby into a business. Moving back to her old home town, she rented a shop, roped in her family and friends - and between them they outfitted the shop, chose the stock and waited in nervous anticipation for the opening day. Sounds easy? It wasn't. It took life savings, a huge amount of bravery and the kindness of strangers to turn this little business into a success. And a success it is. Thank you to all of our customers for their support and friendship.